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Published Sep 22, 21
4 min read

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Facebook and Instagram both limit the reach of your pages to a small percentage of your followers unless you want to pay for ads. Similarly, your tweets only appear for a limited time on a user’s feed. On the other hand, when you send an email, it reaches all your subscribers and stays in their inbox until they take action.

These sites are great for building user engagement, but email will bring you more visitors, conversions, and sales. Lastly, a social media site can disappear or become less popular (remember Myspace?). When they disappear, they will take your followers with them. On the other hand, email has been around since the dawn of the internet.

All major companies like Facebook, Apple, e, Bay, and Amazon use a third-party email marketing service. Apart from deliverability, these companies also provide you with email marketing tools that you’ll need to make your emails more effective. Which Email Marketing Service Should You Use? There are many great email marketing providers out there.

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The best part is that Constant Contact comes with a two-month free trial. This gives you enough time to set up your email list and start capturing email addresses. By the end of the trial, your list will be paying for itself. Sign up for FREE! Other alternatives are Sendin, Blue, Drip, and Convert, Kit - ecommerce email marketing software.

For the sake of this guide, we’ll show you how to set up an email list using Constant Contact. However, the process is quite similar regardless of which email service you choose. Create Your Email List in Constant Contact Let’s set up your email list (what is email marketing platform). This is simply a list where you will store contact information of all users who sign up for your email newsletter.

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The next step is to add an email subscription form to your Word, Press website where your readers can sign up. For more details on setting up your email list, see our guide on how to add email subscriptions to your Word, Press blog. Add Subscribers To Your Email List with WPForms While Constant Contact comes with an email signup form builder, the fastest way to get started is to use the WPForms.

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First, you need to install and activate the WPForms plugin. If you need help, then follow our guide on how to install a plugin for detailed instructions. how does email marketing software work. Note: There is also a free version called WPForms Lite, which includes Constant Contact support but it has limited features. Upon activation, head over to the page and then select the ‘Newsletter Signup Form’ template.

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On the next page, you’ll get a notice to connect your email marketing service in the marketing tab. More on that in a second. email marketing tools. Make sure to change the name of your form by clicking on the title. For this example, we called it ‘Subscribe For Regular Updates’ but you can name it whatever you want.

Now, you’ll want to set up your confirmation message. Click on ‘Confirmations’ on the left under ‘General’ and we’ll update that. You’ll see this: The default confirmation message reads “Thanks for contacting us! We will be in touch with you shortly.” but you can put anything here you want. This is the message your readers will see after they subscribe to your newsletter.

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Click that to connect your new email list to the form we’ve created. For the next step, click on the ‘Add New Connection’ button and you’ll see a popup that asks you to name your connection. We’ve named it ‘My Newsletter Form’ but you can name it anything you wish.

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Now, you’ll see a message that asks you to let WPForms to access your account. Click on the ‘Allow’ button to continue. You’ll be given a long authorization code to register your form. Enter your code, along with the account nickname (make sure it’s something that is familiar) into those fields.

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On the next screen, you can select the fields you want to pass from your WPForm to your Constant Contact list. We chose ‘email’ and ‘full name’ but you can select as many as you want - email broadcast template. Just be sure those two fields are on your optin form. Click the big orange ‘Save’ button when you’re done.

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Grow Your Email List Faster with Optin, Monster Did you know that more than 70% of your website visitors will never visit it again? The Internet is just too big and there are tons of websites and competition is fierce in most industries. You get just a few seconds to convince a website visitor to stay and look around.

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